Thursday, 15 July 2021
Share your campaign monitoring images from Edge1 mobile app
Monday, 12 July 2021
Try Edge1 Outdoor Media Management Software for Free
Saturday, 10 July 2021
Tuesday, 6 July 2021
Share quick media plans with Edge1
As the saying goes, you never get a second chance to make a first impression. Make a great impression amid changing customer expectations by being present, proactive, and personal while sharing outdoor media plans.Learn here how Tim does it
Monday, 1 March 2021
Why you should invest in OOH advertising software
If you are reading this article you are either in the ten percent looking for a future solution or the 90% that have a sales problem and need to fix it ASAP. In sales time is money so let us cut to the chase.
Do you have one or more of the following challenges in your outdoor advertising business today?
- Need to increase site occupancy
- Campaign extensions going down
- Fighting over Prospect Ownership
- Still Using Excel Spreadsheets
- Need help with sales prioritization
- Neglected Sales inquiries
- Searching for monitoring images
- Wasting hours in making media plans
- Servicing and Sales not on the same page with customers
- Current software is too clunky, old, slow outdated
- No alert on due payments
- Too Much Data to handle
Even worse is the dreaded we have but no one uses it. Or it’s so old we just keep paying for it as part of a software maintenance contract and no one knows how to use it/we were never trained on it.
Having an easy-to-use outdoor advertising software that sales, operations, and finance can quickly and easily learn is paramount. However, the best software in the world will not fix any of the problems noted if the new software investment doesn’t include comprehensive training and buy-in plan with your sales force as well as ongoing enticements to use it.
Most importantly that new software must give back to everyone who uses it. Sales must see it helping them stay on top of their prospects and opportunities, not just taking sales time and data. Marketing needs to see that those hard-earned leads are acted on by the sales teams and can then use that new data to tune their lead engine. Management needs to see a high level of software adoption across the seats they pay for and an easy see up to date pipeline. If these things are all happening already, you are set.
If not, maybe it's time to look at your sales process, and after you figure out what you should be doing differently, better or the same start evaluating software that will support your successful process not replace it with their own software programmer-generated program.
Last, if you do decide to get a new OOH advertising software make sure you pick a software system that does all of the above and has a great sales process evaluation strategy team to help you put software in a place where it works best.
Wednesday, 17 February 2021
Why choose Edge1 Outdoor Advertising Platform?
Edge1 OOH advertising platform manages the workflow management of outdoor advertising companies, with the ethics to summarize both the mediums (static and digital) of outdoor advertising, where the terms have done at the same place, without chaos and confusion.
Edge1 is the most programmatic and refined platform for the out-of-home advertising industry where the media owners and media agencies are able to coach each aspect of their business from anywhere at any time on any device.
It associates the ethics of integrated information with all business data, it analyzes the business, does business forecasting, with the surety of data security, it streamlines the work management process, with the collaboration of each section of the department, generates reports as per the requirement. With these terms, your cost will be minimized, as all things are done at the same place, and after streamlining, the productivity of the business will be increased to the edge.
Why choose Edge1 platform:
- Integrated information
- Business forecasting
- Data security
- Streamlined processes
- Departments collaboration
- Ease in reporting
- Cost savings
- Increased productivity
To know more about Edge1 Outdoor Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in
Wednesday, 27 January 2021
Top 10 things media owners love in Edge1
Here are the top ten things on why outdoor advertising media owners choose Edge1 outdoor advertising software:
- Web-Based, work from anywhere, anytime: Edge1 software can be accessed from any device that is connected to the internet. Data is available from anywhere after the user logs in. This is a real bonus for productivity.

- Role-Based: Control accessibility, based on the market, media type, and responsibility. Users are only allowed to access the information necessary to effectively perform their job duties. Access to Edge1 software can be limited to specific tasks such as the ability to view, create, or modify the details.

- Inbuilt Document Management System: Store your contracts/ business documents, linked with campaigns or media sites. Managed documents are highly traceable and can be tagged to allow for automated alerts.

- Ease in Data Searching: Search data based on date, client, salesperson, and much more with Edge1’s data filtration feature.

- Track your Team’s Activity: Monitor your team’s daily work and the campaigns in the pipeline, with date, time, and user details.

- Work from any device: Smartphone, tablet, or computer, allows for access to the Edge1 software when out of the regular office. Productivity remains high as users can get the work they need to be done now. From sharing quick media plans to recording inquires and media monitoring, users can do it on the go from Edge1 mobile applications.

- Business Intelligence Dashboards: To track your business growth with 150+ custom reports. A good dashboard enables you to monitor and measure business performance and metrics. Edge1 BI dashboard tools provide real-time centralized access to users allowing them to interact with and evaluate information, helping them to make smarter, data-driven decisions.

- Multi-Language and Multi-Currency: Edge1 talks in your language and deals in your currency. From dollars to euros to rupees, Edge1 handles all major global currencies. Edge1 speaks your language, it is available in most languages.

- Flexible enough: With Edge1 You get complete flexibility to configure your own outdoor advertising business workflows, from the simplest to the most complex.

- Easy Team Collaboration: Communication with your customers as well as your own team. Help your teams stay connected across departments and branches.

Sunday, 3 January 2021
When Time means money Edge1 can help
In the outdoor advertising industry, time is a very valuable commodity and should not be used as a toy. It is very precious and cannot be regained by any means of omissions and commissions. Edge1 Outdoor Advertising Software empowers the OOH and DOOH advertising media industry with cool, easy-to-use, innovative software tools driving the entire out-of-home advertising business workflow. It is a super-fast, ultra-rich, cloud-based suite of applications for sales, operations, finance, and even your clients.
With Edge1 OOH Software, media owners and media agencies can consume their extremely sophisticated time to make money rather than wasting their time on those business processes which can be perfectly managed by a complete outdoor advertising business ERP software. Edge1 manages all your outdoor advertising business processes by keeping you free, you can manage your work from anywhere-anytime by Edge1 mobile applications for sales, business analytics, and operations.
To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in
Monday, 7 December 2020
Advertising business data analytics with Edge1 Platform
Is your advertising business analysis bothers you? Is business analytics not helping you to make quick business decisions? If yes, then choose Edge1 Outdoor Media Management Software which provides complete business analytics to the outdoor advertising industry. Harness the power of your data and unleash the potential of your people. This is the analytics platform that disrupted the world of business intelligence. Edge1 business intelligence interface enables you to configure, customize, and share dashboards and reports in real-time at the speed of your business.
Edge1’s business analytics is a complete iterative interface, methodical exploration of an OOH advertising organization's data with emphasis on statistical analysis. It is used by many outdoor advertising media companies committed to data-driven decision making. Edge1 analytics uses modern data mining, pattern matching, data visualization, and predictive modeling tools to produce analyses and algorithms that help businesses make better decisions. This is a simple solution for complex data - we do the heavy lifting while you get the credit. It can be very simplistic for casual users and also empower users to decide when, where, and how they access their data. It provides users with a consistent experience on any device with Edge1's fully responsive, web-based platform accompanied by mobile apps.
To know more about Edge1 Outdoor Advertising Media Management Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in
Thursday, 5 November 2020
Edge1 Outdoor Advertising Platform
In the business of outdoor advertisements, every individual and all your departments work towards the same goal, making their business boom in the outdoor advertising industry, but is their work is managed properly or integrated and transparent in front of you, or are you analyzing your business growth properly or you just have piles of confusion and chaos in your mind, do you want to solve this issue, if yes, then choose Edge1 Outdoor Advertising Software and become more efficient, effective and systematic, all in one place.
Edge1 Outdoor Media Management Software is providing you a few sets of application which can manage, analyze, and monitor your outdoor advertising company:
*Core Web Application
*Landlord Application
*Business Analytics
*Integration
*Financial Accounting
*Client Interface
*Mobility Solution
To know more about Edge1 Outdoor Advertising Media Software visit http://www.edge1.in/ or just shoot us a mail at care@edge1.in
Thursday, 22 October 2020
Coordinate your sales and finance team with Edge1 Software
Every successful advertising company needs efficient sales and finance departments. In outdoor advertising media companies, a sales department focuses primarily on expanding the organization’s customer base, and a finance department focuses on achieving profitability. Conflicts between sales and finance departments are typically based on how funds are spent. The conflicts in both areas might confuse you that what happens in the organization, Edge1 Outdoor Media Management Software solves the big issue of yours by giving you a full-fledged software which is specially designed for the outdoor advertising industry where the media owners and media agencies are fully aware of everything without chaos or confusions.
When the sales and the finance departments work on the same page with the smooth flow of working, it builds a strong relationship between both which can help the growth and profitability of a company. Edge1 OOH software provides business analytics in a completely interactive interface, methodical exploration of an OOH advertising organization's data with emphasis on statistical analysis.
It provides dashboards to monitor your business growth with numbers of custom reports. For sales departments, Edge1 manages sales leads, due follow-ups reminder, sales pipeline, sales forecasting, contact management, sales target as well as for finance department, Edge1 manage invoicing, credit notes, debit notes, payment receiving to payment issuing, outstanding, party ledger, revenue tracking it manages all from sales to finance.
To know more about Edge1 Outdoor Media Management Software visit http://www.edge1.in/ or shoot a mail care@edge1.in
Sunday, 27 September 2020
Your OOH Advertising Business Dashboard
As its name suggests, the Edge1 business intelligence application allows you to get insights into your outdoor advertising business and helps you to manage your team best.
Based on real data about the locations, sales operation, and multi-perspective analysis of actions and results, this feature provides actionable insights discovered about your company’s productivity.
It’s possible to see how your media locations and team members are doing through detailed charts with simplified data about the three productivity perspectives: Revenue, Occupancy, and Campaign Delivery. All available data can be checked with a yearly, quarterly, monthly, weekly, or custom period view.
Business Intelligence also develops the productivity score, showing how much, how quickly, and how better a team is selling during a quota cycle.
To learn more: http://edge1.in/edge1businessanalytics/
Thursday, 3 September 2020
Manage your advertising campaigns with Edge1 Software
By using Edge1 Software, campaign management features you can streamline the planning, execution, tracking, and analysis of all your outdoor advertising campaigns across multiple media types (traditional, ambient, street furniture, digital, and transit).
Define campaign approvals to ensure visibility, alignment, and execution across your organization. Benchmark campaign tracking to quickly identify, execution stages, where it is slow, and getting delayed. Edge1 campaign management module gathers granular information so you can measure your campaigns. Get real-time activity updates.
With an intuitive interface, Edge1 simplifies the campaign creation process by helping you to envision each step in the experience to ensure they are touching each audience member at the right time, with the right message. A simple, yet sophisticated approach makes it faster and easier to execute campaigns, that will drive sales opportunities and propel revenue.
To know more about Edge1 Outdoor Advertising Software visit www.edge1.in or mail us at care@edge1.in
Friday, 21 August 2020
Ronak Advertising selects Edge1 Outdoor Advertising Software
Navi Mumbai (Maharashtra) based Ronak advertising selects Edge1 outdoor advertising software to automate its outdoor media sales and finances.
Edge1, one of the world's foremost providers of outdoor advertising media management software, today announced it started the implementation of its web-based OOH Software Edge1, a complete software to manage static and digital sites, with Navi Mumbai based Ronak Advertising, a leading out-of-home advertising agency provider, to automate all their out-of-home advertising business workflow.
Ronak Advertising has more than 1000+ big and small outdoor media site formats, having more than 18 Lakhs sq feet of advertisement space they are often known as the king of the Navi Mumbai region. They are also only INS Accredited Ad Agency in Navi Mumbai; with over a thousand esteemed clients and four branches across India, offering clients with all kinds of media i.e. Newspaper, Outdoor, Radio, TV, Below-the-line (BTL).
Taking the best use of the coronavirus pandemic, Ronak Advertising has started online training sessions to implement the software, keeping in mind that once the business is back to normal they are equipped with automated media plans and transparent campaign delivery. The implementation aligns with Ronak Advertising's core mission of providing accurate and cost-effective outdoor campaigns, using the best tools and systems. The out-of-home (OOH) specialist will use the platform to plan and deliver campaigns ultimately optimizing media spends in an automated manner.
Ronak Advertising will implement all modules of Edge1’s digital and static media platform, which ensures, in particular, the seamless integration of all departments across the organization “Edge1’s excellence in outdoor advertising software as well as numerous references from their existing clients dispelled any doubts we might have had about our choice. Moreover, we had already tried out the solution’s adaptability that enables us to customize and develop it as per our business process. This further confirmed that we made the right decision”, says Amardeep Singh Vig, Director, Ronak Advertising.
Edge1 and Ronak Advertising are currently implementing the tools and solutions needed to effectively roll out new sales, campaign management, and mobile capabilities.
“Ronak Advertising is the king of outdoor advertising in Navi Mumbai, we’re very pleased to work with them. Working remotely from home and bringing everyone on the same tangent is difficult but the way the Ronak Advertising team is working is commendable, we’re making no stone unturned to make this implementation, yet another success”, says Upinder Singh, Project Director, Edge1 Outdoor Advertising Software.













