Third
Generation Company of Kerala, Chitra Painters has completed two successful
years working on Edge1 OOH Software
One of the
oldest Out-of-home advertising firm of Kerala, Chitra Painters has successfully
completed two years of implementation of Edge1 OOH Software. Chitra Painters
has moved their day to day organizational working to Edge1 OOH Software
platform to manage its growing number of large-format billboards across Kerala
in May 2014, according to an announcement from US Technosoft, the leading
adtech company working in the field of advertising for the past five years.
According to
the announcement, Chitra Painters were looking for a stable platform with
robust functionality to handle full OOH working workflow of their organization.
The company landed on Edge1 web application together with Edge1 Landlord Application, the announcement said.
"As
Kerala's leading premium OOH Company we pride ourselves on delivering quality
work on the best media assets, amplifying brand messages and captivating
audiences," Chitra Painters Director, Rajesh said in the announcement.
"As we were growing our media inventory, it was clear in my mind that
there is a need for a cutting-edge platform to support advertisers with
relevant quick plans and better business workflow that can increase our
productivity and revenues. Edge1 has proved to match our expectations; their
first priority has always been to ensure that we have been satisfied and they
have always been accountable for their work. We enjoyed close communication
with their relationship manager who has been the single point of contact to get
all things done; this is a critical element in any form of business."
Edge1 OOHSoftware, Project Director, Upinder Singh said "We're honoured to be
working with an outdoor specialist like Chitra Painters from the last 2 years
to help them elevate their media asset offering with technology. US Technosoft
is looking forward for a life time relationship with them."
